Background image showing a young actor during a theatre rehearsal
Your partner behind the scenes

We are the supporting act that allows clients to focus on what they do best.

By building deep and strong relationships with clients, getting to know them, understanding their strengths and priorities and listening carefully to their requirements we work together to formulate solutions that will achieve the greatest result.

The theatre world is a unique environment. Full of driven, passionate and creative individuals, they share a common goal - to deliver an unforgettable audience experience. We share that passion. No industry is more demanding and challenging and no other is as rewarding and satisfying.

Working closely with our team of excellent accountants we have a complete holistic overview of every financial aspect of a production enabling us to guide stakeholders through the myriad financial complexities and helping them to develop their own financial skills.

Over the last decade Anna has brought – and continues to bring – a huge amount of specialist knowledge, scrutiny and care to the financial operation of Regent’s Park Open Air Theatre. A real expert in her field, Anna embraces a positive and can-do approach even in the most complex of scenarios, always interrogating detail whilst never losing sight of the bigger picture. It is a pleasure to work with her.

James Pidgeon
Executive Director, Regent’s Park Open Air Theatre

Anna Ganjolla


With over 16 years of experience, spanning West End productions to Broadway transfers, UK tours to international arenas, I am proud to have developed a reputation as one of the industries foremost experts in all aspects of theatrical accounting.

It’s not an industry you can be in if you don’t have a genuine love for it. It takes passion and dedication from all involved to reach a shared goal and we are very much in it together. When it all comes together, the sense of achievement is unbeatable.

I draw immense pride, joy and satisfaction from supporting this dynamic industry. It is a privilege to work with such a talented group of people and to be so trusted by them – our clients rely on us as a vital part of their business. Building really strong and deep relationships is absolutely central to what we do and our clients massively value that, as much as they do our expert advice and support. On a personal level, I am most passionate about using real time data to support and empower my clients to make key business decisions quickly. I am devoted to guiding them through the complexities of the finances, enabling them to focus on what they do best.

Headshot photo of Anna Ganjolla
Headshot photo of Anna Ganjolla

I have worked with Anna for over ten years and every production on which she has worked for SFP has benefited from her supreme professionalism and dedication. Her knowledge and scrupulous attention to every detail inspire complete trust and confidence. She is a pleasure to work with and I hope to continue to do so for many years to come.

Diane Benjamin
Executive Director, Sonia Friedman Productions Ltd